Demographic of online dating users

In what will be no surprise to anyone on the dating scene today, a new report from Pew shows that "online," is increasingly the answer to that that age-old question "How did you two meet?

" The study published Thursday from the Pew Research Center found that 15 percent of all Americans have used some form of online dating — up from the 11 percent in a Pew study conducted in 2013.

Gross misrepresentations about education or relationship status are rare, in part because people realize that once they meet someone in person and begin to develop a relationship, serious lies are highly likely to be revealed. Many people continue to see it as a last refuge for desperate people who can’t get a date “in real life." Many couples that meet online are aware of this stigma and, if they enter into a serious relationship, may create false cover stories about how they met. A common belief is that love found online can't last.

The report projects the industry to add about a hundred companies per year over the next four years.

Target marketing, changing demographics, and decreasing stigma about online dating are continually bringing new users to fore.

That growth is already beginning to attract investors.

Digging deeper, the trends get even more interesting.

Young adults (ages 18-24) are the fastest-growing group to make the move to online dating, and 22 percent of them report using apps for dating, more than the 19 percent who report using websites.

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A significant distinguishing factor between dating sites e Harmony and is that e Harmony is designed specifically to match single men and women for long-term relationships, while is open to casual, short-term, and long-term relationships, as well as to LGBT profiles. Moreover, e Harmony does not allow members to browse for matches or communicate directly with each other.

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